First to test.
The Groundbreakers.
First on site.
The Groundbreakers are a hand-picked group of real tradies putting Natty's latest workwear through its paces before anyone else gets their hands on it. From the tools to the trenches, they wear it, work in it, and give honest feedback that shapes what ends up on the shelf. Real results from the people who know what a hard day's work looks like. Hand-picked tradies, wear-testing what's next.
JESSE JAMES, PLUMBER
"Got involved early and it’s been unreal. Being part of the process and helping TO make PRODUCTS better FOR THE INDUSTRY is epic. No one does it better than Natty when it comes to getting the community involved."
PAULINE VARLET, ELECTRICIAN
"Natty was the first brand to back me and send me product, and I’ve loved working with them ever since. Being part of it early helped me grow my personal brand, and since then I’ve had the chance to work with some of the global leaders in construction."
ANDREW HOPKINS, CARPENTER
"My fellow fat heads! Natty hasn’t forgotten about us.. You genuinely will not find better quality work glasses on the market and there’s a style for everyone. I've got about 15 pairs and won’t ever buy anything else."
BENIFITS OF THE PROGRAM
Get your hands on unreleased Natty product before anyone else, straight from the development floor to your job site. |
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Your feedback isn't just heard, it's acted on. Help us refine fit, function, and durability so the final product is the best it can be before it launches. |
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Top Groundbreakers will have the opportunity to be featured across Natty's content and social channels, putting a real face to real work. |
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Whether it's photos, videos, or stories from the field, we're always looking to shine a light on the people doing the hard yards. |
Meet the people already shaping what Natty builds next. Hand-picked from across trades, these are the workers putting our unreleased gear through real-world conditions on real job sites every single day. Their feedback doesn't just inform what we make, it decides it.
Your name
Your Trade
This could be your story. Apply to become a Groundbreaker and help shape what comes next.
Your name
Your Trade
This could be your story. Apply to become a Groundbreaker and help shape what comes next.
Your name
Your Trade
This could be your story. Apply to become a Groundbreaker and help shape what comes next.
GLOBAL NETWORK
THE GROUNDBREAKERS
HOW IT ALL WORKS
Thinking about applying? Here's how the process works from start to finish.
how to apply
Fill out the form below and show us what you’re about. We’re looking for real tradies on real job sites who can test our workwear and give honest feedback. Share your trade, your day-to-day, and any photos or videos of you on the tools - this isn’t about polished content, it’s about real use.
Put your best foot forward - we’re hand-picking a small group to help shape what comes next.
Selection process
All applications are carefully reviewed. We’re selecting tradies who can put our workwear through real-world conditions and provide genuine feedback.
A small group will be chosen and contacted directly.
IN RETURN
In return, you’ll get early access to unreleased Natty gear before it hits the shelf, giving you the chance to wear-test it in real conditions and be part of what comes next.
You’ll also have the opportunity to build your personal brand, with exposure across Natty’s social channels, website, and campaigns. We’re always backing the people behind the gear - so if you’re putting it through its paces, we’ll be showing it.
TIMELINE
Applications (OPEN NOW) - Closing May 30
We’ll keep applications open for one month while we review entries as they come through.
Selection & Onboarding - June
We’ll lock in our 6 Groundbreakers by June 30. This includes reviewing applications, confirming participation, and getting gear out.
Program Live - July to December
Groundbreakers go live from July 1, putting the gear through it on site over a 6-month period.
APPLY TODAY
Complete the below form and we will be in contact.